Internationalization Project

 
 
Project name | INDIVIDUAL PROJECTS - Internationalization
Project code | CENTRO-02-0752-FEDER-041831
Main objective | Strengthening the competitiveness of SMEs
Region of intervention | center
Beneficiary entity | WTPA, LDA
Approval date | 2019-04-10
Start date | 2019-05-13
Date of completion | 2021-05-12
Total eligible cost | €77,303.80
European Union financial support | ERDF – €34,786.71

Brief description of the Project and Expected Results:
The main objective is to provide the WTPA with the necessary tools for its positioning in international markets, aiming above all to operationalize the dissemination of its solutions through direct contact with demand in foreign markets. For its implementation, the company has planned to invest in prospecting actions, participation in fairs and roadshows to be carried out in the defined target markets, as well as investments in marketing, such as the management of social networks and the production of a new website. , with respective SEO optimization.
The project also includes the reformulation of the Company's communication and institutional image (rebranding), in addition to the hiring of a new employee assigned to the implementation of the investment project, in order to effectively manage the markets external parties in order to achieve the proposed objectives.